Hi! I am Doris and I help companies of every size in the FMCG field to find their best brand strategy, especially when they launch new products and are unsure about how to brand them. 


I guide companies thru the process of developing new brands, re-position their existing brands, (re-)launch brands, localize brands and define marketing strategies that help strengthen the brand position in the digital era.


I work flexibly and agile, which means I can either sit in your office and lead your team during the project, lead workshops or work remotely from the background and simply deliver analyses & results. I am located in Berlin, but also to be found in Nuremberg, Düsseldorf and Hamburg.  


With me, you can book a brand expert for as long as you need one. Simply contact me to find out if I fit to your project and what sugar concepts can do for you. 


 WHAT I offer 


Below you can see three of my recent projects. Please understand that I cannot reveal much of the strategy behind these projects but purely display the results. If you think I might be beneficial for your project or have any detailed questions, please do not hesitate to contact me. I will be happy to answer your questions and give you a better understanding of how I can or maybe who could support your individual brand or project.

RECENT Clients

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