

scroll
Hi! I am Doris and I help companies of every size in the FMCG field to find their best brand strategy, especially when they launch new products and are unsure about how to brand them.
I guide companies thru the process of developing new brands, re-position their existing brands, (re-)launch brands, localize brands and define marketing strategies that help strengthen the brand position in the digital era.
I work flexibly and agile, which means I can either sit in your office and lead your team during the project, lead workshops or work remotely from the background and simply deliver analyses & results. I am located in Berlin, but also to be found in Nuremberg, Düsseldorf and Hamburg.
With me, you can book a brand expert for as long as you need one. Simply contact me to find out if I fit to your project and what sugar concepts can do for you.

BRAND
MANAGEMENT
-
Brand creation and building
​
-
Brand launch
​
-
Brand revision and
repositioning
​
-
Help brands recover or redefine their WHY
​
-
Consulting on existing brand strategies
​
-
Create Brand guidelines​
​

STRATEGIC
MARKETING
​
-
Create a marketing strategy to support the brand positioning
​
-
Find strategic partners
​
-
Define an impactful marketing plan and calendar

CREATIVE
MARKETING
​
-
Campaign ideation & creation with own team or team of freelancers
​
-
Smaller content productions
​
-
Test shootings
WHAT I offer

PROJECT
MANAGEMENT
-
Interim Management leading marketing teams
​
-
Campaign management and cooperation management
​​
-
Building a campaign or brand website
Below you can see three of my recent projects. Please understand that I cannot reveal much of the strategy behind these projects but purely display the results. If you think I might be beneficial for your project or have any detailed questions, please do not hesitate to contact me. I will be happy to answer your questions and give you a better understanding of how I can or maybe who could support your individual brand or project.