In 2014 we wanted to position the Zalando shoe brand Zign more fashionable and edgy to show the real Berlin attitude that goes into each product. We teamed up with Hien Le, a Berlin based award winning designer who is known for his Berlin inspired designs.  We created a capsule collection on his interpretation of Berlin. 

BRAND IDENTITY

The cooperation identity was done by Camille

PRODUCT IMAGES

Also we wanted to shoot a campaign that was just product focused. That's why we worked with the best product photographer duo in Berlin Stills and Strokes for beautiful partly animated image campaign. 

PRESS EVENT

In the end we introduced the capsule collection to the press at a small press get together.

WEBSITE

The consumers were able to find the shoes in the normal Zalando shop or via the own landingpage on zign.com.

stay tuned, big  things will follow

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© 2019 by Doris Schoger  -  Imprint

doris@sugarconcepts.com