In 2014 we wanted to position the Zalando shoe brand Zign more fashionable and edgy to show the real Berlin attitude that goes into each product. We teamed up with Hien Le, a Berlin based award winning designer who is known for his Berlin inspired designs. We created a capsule collection on his interpretation of Berlin.
The cooperation identity was done by Camille.
Also we wanted to shoot a campaign that was just product focused. That's why we worked with the best product photographer duo in Berlin Stills and Strokes for beautiful partly animated image campaign.
In the end we introduced the capsule collection to the press at a small press get together.
The consumers were able to find the shoes in the normal Zalando shop or via the own landingpage on zign.com.