During my time at zLabels I did not only create new brands, I also managed them. We created campaigns, websites, press material, events and much more material around them, to give them a true position and brand profile to be accepted by the Zalando customers, which were mainly brand buyers. Some of the brands were discontinued, some of the brands made their way outside the Zalando universe to other retailers like asos and About You. See below a selection of material and activations I did.