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During my time at zLabels I did not only create new brands, I also managed them. We created campaigns, websites, press material, events and much more material around them, to give them a true position and brand profile to be accepted by the Zalando customers, which were mainly brand buyers. Some of the brands were discontinued, some of the brands made their way outside the Zalando universe to other retailers like asos and About You. See below a selection of material and activations I did.


Zign Spring Summer 2013 and Fall Winter 2013 / 2014 campaign shooting, press look book, website, press newsletter. 

Art directed by Camille.


2013 content creators, influencers were still called bloggers. We, Kerstin and I,  wanted to create not just a dinner but an engaging and entertaining event, so we invited them to a Blogger Shoe Bingo. The set for the shoe display was designed by Elena Mora.

act 2 the ZOZOSUIT


YOUR TURN 2011 - 2014 

Art directed by Charlotte.


Stups 2011 - 2013 

Art directed by Charlotte.

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