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We have a new paradigm in marketing
MEANING IS THE NEW MARKETING
And we all know "you have to move with the times or the times moves you".
So let me ask you two questions:
DO you DARE To TAKE A STAND?
DO YOU HAVE A PURPOSE?
Does your company or product have a purpose, a vision or a mission that is not yet communicated to the consumer as it should? Is there a deeper belief in your company that it will help to increase the quality of our society or the life of an individual?
If yes, you have to focus on
Purpose Driven Marketing.
But maybe you did not even phrase it for internal use yet, or maybe it is not clearly defined or it got lost over the daily tasks.
Don ́t worry, I can help you to match your purpose to a stronger brand position and find the best way to communicate this strategically to your consumer.
Does your company have values and beliefs about the world. Is your brand wanting to take a stand in today's society and position itself at these values and beliefs?
If yes, you have to focus on
Meaningful Marketing.
But maybe you don't know how to connect these beliefs to current events or how to share them in a relevant way with your consumer, so he or she can understand them.
I can help you find a strategy and create concepts that your consumers will understand and relate to, putting your brand in a stronger emotional position with them.
If you feel that you fit in one of these two categories, I am very happy to talk to you
and have an informal chat with you about the potential way I could help you to
not to loose your position with your consumer and gain the trust of new ones.
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