So let me properly introduce myself, with my vita, my values and my interests.
(Do not feel obligated to read it all, but I feel transparency goes a long way.)
PROJECTS & INTERESTS
WORK ETHICS & STYLE
I carefully select my clients
I don't work for companies that are against my beliefs or even harmful to their surroundings. I recently was visiting a potential client who showed me his new brand position and values, which were quite impressive. When I ask if these values where also implemented at the company, he said: No, not really, it's just for marketing. I parted after the meeting.
I stay close to my clients and solve their problems
I know that sometimes freelancers need too much "babysitting" in order to keep them aligned on a daily basis. My solution is to work inhouse for my clients during projects whenever it makes sense: I communicate directly with important internal and stakeholders in order to understand your brand and solve your problem, while making sure that communication between me and you is not ending up to be the biggest position on the invoice.
I am flexible
In the past years I was involved in various projects as a freelancer or in full time positions. I am open to doing interim positions which involve me staying in your team for a longer time period. If this is enriching the project I am up for it.
I value the whole picture
Having good concepts is nice but excellence lies in the implementation. In the end good implementation is what makes a concept a success. So I am pragmatic in taking decisions but love details in the execution.
I am German with a hint of Berlin
I am raised in Franconia Germany. My family and friends lives all over Germany and Switzerland. Since 8 years I'm living in Berlin, but I am mostly traveling on weekends thru Europe and work on projects in different cities. I value the average German consumers as much as I value the hip Berlin based trends that sometimes nobody understands outside of Berlin. I know both and I am good to distinguish between them and decide when what is needed.
My nature is project based
My mind works best in project mode. I give a project all it needs, at the time it is needed. I only take on projects when I feel I can do them better than anyone else. I push projects until the moment they succeed or get canceled.
09.2016 - present
Brand STRATEGIST and Strategic Marketing Consultant
10.2017 - 05.2019
Head of Brand Marketing and Communication and Sr. Brand Manager
04.2014 - 08.2016
Strategic Marketing Responsible and Campaign & Project Responsible
Magister Artium in Sociology and Economics
I have expertise in brand creation, positioning and management.
I led several market entries with all aspects of a full launch.
My experience covers global companies and brands such like Zalando, Bestseller SE, Puma, Adidas.
I always worked internationally in headquarters on the core of the brand and business.
My experience includes leading PR, digital content creation, art direction, e-commerce, omnichannel management, projects and market insights generation and exploitation.
I lead internal teams, multiple freelancers and agencies.
I worked in and with multinational and corporate environments, connecting with different departments to realize bigger projects, but also in small start ups with hands-on attitude.
I am used to handle large scale marketing budgets.
I simply love brands and good campaigns.
PERSONAL PROJECTS & INTERESTS
I am a member of cradle to cradle since 2016. I joined the Berlin regional team because I believe as much as we do have a consumption problem, we also have a design problem in many daily products. We have to rethink the very core of their creation. This is why I support the mindset of cradle to cradle and all their different movements and like to work with brands that see design and production more like them.
A rather slow one.
I like to compete not just in triathlons, but also in all kinds of runs and fun activities that make you move. In 2019 I completed my first full distance triathlon. It was my 150 days-project of 2019.
This is also the reason I have a very good knowledge about many sports brands and coaches in triathlon. And there is still a big potential on good branded coaches and trainings in consideration that the triathlon brand is just emerging.
Fun fact: Did you know that the Ironman icon is next to the apple from apple inc. and the swoosh from nike the most tattooed brand icon in the world.
Also Sporty? then follow me on sport Instagram account.