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15 % Rabatt

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Hi! I am Doris.

I help companies to create brands.   

 

After developing plenty of private brands for a German e-commerce giant, I recognized that developing and launching a brand can be done in 12 easy steps. This is when I built my own brand-building process. In the last year, I tested this process with many clients as I guided them through the steps of creating their new brands, re-positioning their existing brands, (re-)launching brands, localizing brands and defining marketing strategies that help to strengthen the brand position in the digital age.

 

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Services

Brand Building and Repositioning Process

Depending on the company's size and budget, I will guide them through the brand development process or become part of their team on an interim basis and lead the process in the company. For Start-Ups I wrote everything down in an easy-to-follow Workbook.

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Already in the middle of the process, but somehow stuck? I offer

4 Plug`n Play Brand Workshops

I also offer workshops detached from coaching and consulting. The workshop can be held digitally (e.g. on Miro) or in person at a location of your choice.

The Why –

Vision & Mission & Values Workshop

This workshop is designed for any company, that has a product or service and needs to build a brand around it. Just by defining the fundament of the brand, we can build a stable foundation for strong brand and product.
 

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image from mula project

The Name –

Brand Name Workshop

This workshop is designed for any company, that already has a product or service but is missing a name for it. This workshop includes the first legal check and proposing a representing domain that is procurable. 

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image from sneakery project

The Persona –

Target Consumer Workshop

This workshop is designed for any brand or company, that did not define it´s ICP or is in need of adjustments to it. In this workshop we also use some approaches from the limbic map.

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image from kollex project

The Cooperation –Brand Alignment Workshop

This workshop is designed for any two brands that decide to go into a partnership or any kind of cooperation.
Here we align on the brand beliefs and values, which are the foundation of the collaboration. This becomes the essence of mutual marketing communication.

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image from Jack & Jones and Renault Formula 1 campaign.

Clienets

Selected clients

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