Hi! I am Doris and I help companies of every size in the FMCG field to find their best brand strategy, especially when they launch new products and are unsure about how to brand them. 


I guide companies thru the process of developing new brands, re-position their existing brands, (re-)launch brands, localize brands and define marketing strategies that help strengthen the brand position in the digital era.


I work flexibly and agile, which means I can either sit in your office and lead your team during the project, lead workshops or work remotely from the background and simply deliver analyses & results. I am located in Berlin, but also to be found in Nuremberg, Düsseldorf and Hamburg.  


With me, you can book a brand expert for as long as you need one. Simply contact me to find out if I fit to your project and what sugar concepts can do for you. 

  • Brand Workshops


  • Brand creation and building

  • Brand launch 

  • Brand revision and


  • Consulting on existing brand strategies 

  • Create Brand Books

  • Create a marketing strategy to support the brand positioning

  • Find strategic partners

  • Define an impactful marketing plan and calendar


  • Smaller content productions

  • Test shootings

 WHAT I offer 

  • Interim Management leading marketing teams

  • Campaign management and cooperation management

  • Projekt Management leading campaign or brand websites

  • development

Selected Clients

Deutsche Kleiderstiftung, The Morph Company, momox GmbH, MyToys GmbH, zozo Inc., kollex GmbH, mula GmbH, BESTSELLER SE